The fully electric Jeep Avenger has joined the growing list of EVs eligible for the UK Government’s Electric Car Grant, dropping its starting price to £28,499 on the road.
The compact crossover — Jeep’s first all-electric model — has been confirmed as eligible for the Band 2 grant, knocking £1,500 off the list price. That puts it in direct competition with similar small electric SUVs from across the Stellantis family, including the Fiat 600e and Alfa Romeo Junior Elettrica.
The Avenger Full-Electric offers up to 248 miles of WLTP range from a single charge, produces 156hp and delivers 260Nm of torque. It comes with an 11kW onboard charger as standard, and supports 100kW DC rapid charging — enough to take the battery from 20% to 80% in under 30 minutes.
Kris Cholmondeley, managing director at Jeep UK, said: “We are big fans of driving electric at Jeep and the electric Avenger has been a popular choice for our customers. You previously could have Avenger Summit Electric for the same price as its petrol, automatic equivalent. Now with the Government’s Electric Car Grant, the electric variant is cheaper on a PCP than its petrol equivalent and that’s before you factor in the savings on electricity versus petrol costs.”
That last point is the headline for drivers thinking about switching. Once you factor in the running cost gap between electricity and petrol — typically 3-8p per mile for home-charged EVs versus 16-20p for petrol cars — the total cost of ownership starts to make a serious case for going electric, particularly for high-mileage taxi and private hire drivers.
For context, the Electric Car Grant launched on 15 July 2025 as the Government’s replacement for the long-defunct Plug-in Car Grant. It offers two tiers of support: Band 1 at £3,750 for the most sustainably manufactured EVs (currently a small group including the Ford Puma Gen-E, Renault 5 and Nissan LEAF), and Band 2 at £1,500 for the wider list of around 40 eligible models. To qualify at all, an EV has to be priced at £37,000 or under and meet a set of battery, range and sustainability criteria.
Jeep has been running its own incentives alongside the Government scheme. The “Jeep EV Grant” has previously matched the £3,750 Band 1 level across the Avenger Electric range, and the brand has continued to offer 0% APR PCP finance and £1,500 deposit contributions on selected trims. With the Government grant now confirmed, drivers can stack incentives in some cases — worth checking with your local Jeep retailer before signing anything.
For taxi and PHV drivers eyeing up a small electric SUV that’s practical for the day job, the Avenger Full-Electric joins a competitive field. Its 248-mile range is solid for urban and suburban work, its 100kW fast charging is reasonable for opportunistic top-ups between fares, and its boot is bigger than the Fiat 500e. At £28,499 on the road, it’s no longer a stretch.
If you’re thinking about going electric, this might be the moment Jeep finally enters your shortlist.
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