Liverpool’s private hire landscape has undergone a significant transformation as Britannia Taxis, a stalwart in the region for over 30 years, has officially rebranded under the Veezu name. This move follows Veezu’s acquisition of Britannia Taxis in May 2023, a strategic step in Veezu’s mission to unify and modernise private hire services across the UK.
The rebranding is more than a cosmetic change; it signifies a commitment to enhanced technology and improved customer experience. Passengers can now benefit from the Veezu app, offering features such as live ride tracking, multiple payment options including Apple Pay and Google Pay, and the ability to pre-book rides well in advance.
Chris Neary, Veezu’s Regional Operations Director, emphasised the company’s focus on local communities:
“We’ve always believed that better travel starts locally – with trusted driver-partners, smart tools and a service people can rely on. By bringing Britannia Taxis under the Veezu name, we’re creating a simpler, more consistent experience for passengers across Liverpool and its surrounding areas.”
The rebranding of Britannia Taxis is part of Veezu’s broader strategy to consolidate various regional private hire operators under a single, recognisable brand. This approach aims to provide a consistent and reliable service nationwide, while still maintaining the local knowledge and expertise that passengers value.
As Veezu continues to expand its footprint across the UK, passengers in Liverpool and beyond can look forward to a more integrated and technologically advanced private hire experience.
