A new booking system aimed at taxi and private hire operators has launched, promising to answer customer enquiries and take bookings around the clock — even when the office is closed and every driver is off shift.
DM Taxi Assistant works as a virtual assistant that sits on an operator’s own website, chatting with customers the way they’d text a mate. It quotes fares, takes bookings and processes deposits, then passes the job straight into a driver dispatch portal where each driver’s cut is worked out automatically, ready to be sent out by email or WhatsApp in a couple of taps.
What sets it apart from a lot of AI tools doing the rounds is what happens when it doesn’t know something. Rather than bluffing its way through an odd request — a wheelchair-access booking, an out-of-area run, an unusual question — the assistant is built to admit when it’s unsure and pass the enquiry straight to the operator, rather than guessing at an answer or a fare. Every price it quotes comes directly from the operator’s own tariff, set once and never invented on the fly.
For customers who’d rather fill in a form than have a conversation, there’s also a standalone booking form with live pricing, vehicle selection and address autocomplete built in. And the system doubles as a growing FAQ library — any question the assistant can’t answer gets logged, and one click turns it into a permanent answer for next time.
Early users in the trade have reported the tool cutting down significantly on time spent fielding “tyre kicker” enquiries — people asking for quotes with no real intention of booking — freeing up hours to focus on running the business. Several operators say they’ve picked up bookings they’d previously have lost simply because nobody was awake to answer the phone.
For taxi and private hire firms fed up with missed calls and late-night messages going unanswered, it’s a tool worth a look.
Fancy trying it yourself? DM Taxi Assistant is offering a founders’ rate of £49 a month for the first 100 sign-ups — after that, the price goes up for good. Head to dmtaxiassistant.com to try the live assistant or claim your spot before the offer closes.
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