A striking new take on the Range Rover Long Wheelbase Autobiography has gone on display in Knightsbridge, the result of a collaboration between British vehicle customisation specialist Urban Automotive and Italian luxury furniture house Visionnaire.
The bespoke, one-of-one vehicle was unveiled to mark the opening of Visionnaire’s new flagship store on Brompton Road, a five-storey space dedicated to design, art and interiors. Rather than a typical showroom reveal, the car was presented as part of the store’s launch, positioning it as much a design statement as a vehicle.
On the outside, the Range Rover has been fitted with Urban Automotive’s full carbon fibre Widetrack styling package, including a replacement carbon bonnet, front and rear bumpers, and a custom two-tone paint finish. It’s the kind of visual overhaul the Milton Keynes-based firm has built its name on, having spent years producing bespoke styling kits for Range Rover, Land Rover, and other premium marques.
The real talking point, though, is the interior. Designers took inspiration from Visionnaire’s Adele armchair, created by architect Marco Piva, translating its curved shell and embroidered leather detailing into the cabin. The result is cream and green Alcantara upholstery, bespoke quilting and bronze accents, essentially bringing a piece of furniture design into a car interior.
Matthew Welch, Managing Director of Urban Automotive, said the project reflected a shift in how luxury is defined, describing it as being about individuality and craftsmanship rather than status alone. Visionnaire’s UK and Middle East CEO, Marwan Shimy, echoed that sentiment, calling the car a way of bringing the brand’s approach to living into motion.
While this particular build is a one-off rather than something headed for production or private hire fleets, it’s a useful reminder of how far vehicle customisation in the UK has come, and the calibre of craftsmanship some domestic firms are capable of producing.
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