Uber’s latest PR stunt is a positive one, but it sounds like a gimmick. Uber has created a pub in London that is completely carbon-negative. 55k Tonnes is a pub where they get the punters to cycle on a power bike to generate electricity while “sipping a beer in the saddle.” Uber wants to highlight how kinetic technology can be used to create renewable energy in everyday life. We at DM News feel like it’s a positive idea but personally, do you want to do a cardio session while having a pint, little bit counterproductive but a clever PR stunt.
Not only cycling to produce energy, the pavegen floor, which transforms footsteps into electricity, and “carbon neutral” beers. The pub will serve Swell, brewed by South London’s Gipsy Hill Brewing, on draft, a lager made from regeneratively grown, bio-diverse barley from Wildfarmed.
Andrew Brem, general manager at Uber UK, said: “In the UK pubs are where we exchange ideas and opinions, and what better way to promote a dialogue on electrification in the UK than with a carbon-negative pub.
“The opening of The 55k Tonnes in Westminster showcases Uber’s commitment to sustainability in London and beyond.”
