Spectators attending the Winter Olympics are being offered an unusual travel option — the chance to book a snowmobile through the Uber app.
Olympic visitors keen to take a side trip to a UNESCO World Heritage Site can reserve a ride on a snowmobile along the snow-covered road leading to the base of the Three Peaks of Lavaredo.
The Three Peaks, also known as Tre Cime di Lavaredo, are one of the most iconic landmarks in the Dolomites, which are recognised as a UNESCO World Heritage Site.
The social media post states that users can book the experience via Uber, allowing Olympic spectators to travel along the snow-covered alpine road toward the base of the famous peaks. No additional details were included in the post regarding pricing, duration, or how long the service will operate during the Winter Games.
DM News Commentary
Uber continues to expand its offering beyond traditional road transport, using major global events to promote unique experiences. A snowmobile booking option is certainly eye-catching and shows how platforms can adapt to local geography and tourism demand.
While this particular service is aimed at Olympic spectators in the Dolomites, it demonstrates how app-based operators look to maximise event-driven travel opportunities. For drivers in the UK taxi and private hire trade, it’s another example of how large platforms evolve and test new transport concepts when the spotlight is on.
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