Struggling to get more bookings online? This book could change everything.
Driver Matty—a well-known name in the UK private hire and taxi trade and the face behind the popular YouTube channel—is launching a brand new eBook aimed at helping taxi drivers, minibus operators, and airport transfer companies take control of their online presence.
Titled “SEO For Taxi & Private Hire Operators: Basic SEO & Google Ranking Guide”, the new release is written specifically for those in the trade who want more bookings through their website but don’t know where to start with SEO (Search Engine Optimisation).
“Most drivers know they need to be on Google, but they don’t know how to actually make it happen,” says Driver Matty, a private hire veteran and internet marketing specialist with over 15 years of SEO experience. “This book is written in plain English and designed to help anyone—no matter their level of tech knowledge—start ranking and attracting more customers.”
The eBook covers the absolute basics of SEO, breaking it down into practical steps that any operator or driver can follow. Whether you’re a one-person setup or managing a small fleet, the guide teaches you how to:
- Get your website to show up on Google and Google Maps
- Write content that helps your site rank (even if you’re not a writer)
- Avoid common SEO mistakes that hurt visibility
- Track your SEO progress and stay competitive
- Build trust through online reviews, backlinks, and blog content
- Use social media and YouTube to boost your rankings
Importantly, this isn’t just for taxi firms. While the book was created with the private hire industry in mind, the strategies and templates inside apply to any service-based small business looking to get found online.
No jargon. No gimmicks. Just clear, actionable guidance.
“This is just the beginning,” Driver Matty adds. “If this guide helps people, more books will follow—diving deeper into local SEO, blogging, Google Ads, and other tools to help drivers thrive online.”
With online competition growing, and booking apps taking a big slice of the market, having a strong Google presence is more important than ever. This eBook puts the power back in the hands of the trade.
Available now, “SEO For Taxi & Private Hire Operators” is the first step to taking your website from invisible to unstoppable.
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If you’d like to get in touch, comment, or share your story, connect with Driver Matty on Instagram or join the chat over on Patreon.
