A Maserati Ghibli, registered with Knowsley Council, has been spotted operating as an Uber in Liverpool, sparking debate across social media about the practicality of using such a high-end vehicle for ride-hailing services.
The sleek Italian saloon, known for its luxurious interior and sporty appeal, was captured in a photograph making the rounds on Facebook and WhatsApp groups, with many questioning the logic behind the driver’s choice. While a second-hand Maserati Ghibli can be picked up for a relatively low price compared to its original retail value, the real cost lies in its maintenance, fuel efficiency, and overall running expenses.
Is the Maserati Ghibli a Good Choice for Uber?
At first glance, a Maserati picking up Uber passengers might seem like an exciting prospect—who wouldn’t want a luxury ride for the price of a standard fare? However, from a business standpoint, it may not be the most sensible option.
- Fuel Efficiency: The Maserati Ghibli is notorious for its poor miles per gallon (mpg). The petrol models, in particular, can struggle to achieve even 20 mpg in urban driving, making it a costly choice in a city like Liverpool.
- Maintenance Costs: Parts and servicing for Maseratis do not come cheap. Even routine maintenance such as oil changes, brake replacements, or tyre changes can cost significantly more than those of more conventional Uber vehicles like the Toyota Prius or Skoda Superb.
- Depreciation & Repairs: While a second-hand Ghibli may be affordable to buy, the wear and tear of constant Uber work could quickly eat into any potential profit. Unexpected repair costs could also make it an unsustainable option.
Are There Better Alternatives?
Many Uber drivers opt for vehicles that balance comfort, efficiency, and reliability. Some of the most popular choices include:
- Toyota Prius: Favoured for its excellent fuel economy and low maintenance costs, making it one of the best options for high-mileage driving.
- Skoda Superb: Offers a premium ride with great passenger space while being more economical to run.
- Hyundai Ioniq or Tesla Model 3: Electric and hybrid options are growing in popularity due to lower fuel and running costs, especially with rising fuel prices.
While the Maserati Ghibli certainly adds a touch of glamour to Uber, it remains questionable whether it makes financial sense for daily private hire work. Unless the driver has a specific strategy—perhaps targeting premium Uber options or using it as a marketing gimmick—the costs may outweigh the benefits.
What do you think? Would you take an Uber ride in a Maserati, or is it an impractical choice for ride-hailing?
