Uber’s long-standing dominance in the UK ride-hailing market is finally facing a serious challenge. American rival Lyft has just pulled off a major power play — acquiring European mobility giant FREENOW in a €175 million deal. The move gives Lyft instant access to key UK cities like London, Manchester, Birmingham, and Edinburgh, as well as nine other European countries.
A Bold European Expansion
Lyft, previously limited to North America, is officially going global. This acquisition gives them access to FREENOW’s presence in over 150 cities and partnerships with tens of thousands of licensed taxis and private hire drivers across Europe.
“We’re on an ambitious path to build the best, most customer-obsessed mobility platform in the world,” said Lyft CEO David Risher. “Europe is a major piece of that puzzle.”
Why This Matters for the UK
FREENOW is already a household name in the UK and partners directly with local taxi firms — a major advantage in a heavily regulated market like London. Now with Lyft’s tech and financial backing, the UK could finally have a credible alternative to Uber for everyday rides, airport transfers, and corporate travel.
Thomas Zimmermann, CEO of FREENOW, added: “Joining forces with Lyft supercharges our mission to make urban mobility more accessible and flexible. Together, we’re stronger.”
What Comes Next?
- FREENOW will continue operating under its own brand (for now)
- Lyft is expected to integrate tech across both platforms
- Travellers will benefit from easier app use across continents
- Local drivers could gain from increased demand and better commissions
The deal is set to close in the second half of 2025, pending regulatory approvals — but the message is loud and clear: Uber’s time as the UK’s undisputed king of ride-hailing may be coming to an end.
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